I was surprised to recently find out that out of the almost 1.2 billion monthly users on LinkedIn only 3% publish content regularly and less than 1% publish weekly (Source).
That means the remaining 97% are simply consuming what others share.
This was surprising for me, as it sometimes feels like with so many professionals sharing updates, insights, and achievements, the platform is already saturated with content and it’s difficult to see whether your voice is needed.
However, this statistic shows that there’s still a huge opportunity for your story and experiences to be heard on LinkedIn. With the majority of users consuming rather than creating, your content has a much better chance of standing out than you might think.
Since I started sharing more regularly on LinkedIn, I’ve noticed a few key benefits:
- building visibility of my story, values, interests and abilities
- learning to express my ideas, opinions, and experiences better,
- growing my network and thus my exposure to varying perspectives, and
- getting to build a personal brand, which in today’s world has become a valuable career asset
LinkedIn isn’t just a platform for job seekers or recruiters—it’s a space for you to share your unique perspective, lessons learned, and expertise with a global professional audience. It could be a lesson you’ve learned from a recent project, an insight about your industry, a challenge you’ve overcome in your career, or even a question you’ve been pondering and want to discuss with your network. The important thing is to start.
I know! Putting yourself out there can feel intimidating – One piece of advice that has helped me was from Seth Godin (Author of This is Marketing, This is Strategy), who said that you should post for yourself, not focusing on likes or virality. The more you share, the more comfortable you’ll get, and the more you find others who resonate with your words—and who knows where that connection might lead.